Titom Construction, established in 1980, has been a pivotal force in shaping urban landscapes around the globe. As a company that has built foundational infrastructures, Titom embodies the raw, powerful essence of urban development.
Opportunity
With a rebrand, the company aims to emphasize its deep connection to the cities it has helped construct, highlighting its expertise in creating heavy, foundational, and raw urban environments.
Solution
Inspired by the raw shapes of the city
The company creates a lot of signage and a lot of tiny labels that strictly have barcodes and text. We needed another key visual in their visual identity to be the main identifier of the brand when the logo is not there. The blue/yellow stripes did just that.