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Work
with
with
Pride Pours
Branding
Find Community. Drink Beer.
Year
2024
Industries
Not For Profit
Event Management
Deliverables
Branding
Web Development
Project Overview
Pride Pours required a compassionate and human-centered brand to represent their LGBTQIA2+ community group.
The group wanted to move beyond the traditional symbols and imagery associated with LGBTQIA2+ branding, aiming instead for a visual identity that celebrated the universal values of human connection and compassion. The brand needed to be inclusive, warm, and reflective of the community’s commitment to creating safe and supportive spaces for all. The challenge was to develop a brand that could communicate these values effectively while still representing the group’s unique identity within the broader LGBTQIA2+ spectrum.
Opportunity
The goal was to create a brand that celebrated human connection and compassion, while also embracing queer identity. The brand needed to perform well on merchandise, posters, and event promotional materials.
Solution
Full Brand Identity Package
Quarter developed a brand identity including: logo, typography, color palate as well as a series of illustrations that highlighted the core values of compassion, community, and togetherness
