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with
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Mariner's Pier
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Luxury awaits at Orillia's waterfront
Year
2023
Industries
Real Estate
Developmet
Deliverables
Marketing Campaign
CRM Database
Email Templates
Project Overview
Launched during COVID, the Mariner's Pier email campaign was a critical aspect of the project's sales strategy.
Due to COVID restrictions, the email campaign bore significant responsibility in generating excitement for the upcoming launch, as buyers couldn’t visit a sales office or interact with the development team directly.
Opportunity
Because of strong planning, we were able to present the campaign's story at a cadence that peaked at the development's launch. We invested significant effort into creating a narrative that would build anticipation as the launch approached.
Solution
All 42 townhouse units were sold within the first two weeks of the launch.
We pinpointed a group of highly interested clients and then engaged them with relevant content to help them gain more insight into the project and remain informed about its progress.
