The goal of the Standard SEO Optimization Package is to invest in all the essential SEO steps to create a BASIC awareness of your business and brand online; it includes three one-hour strategy meetings, and 28 hours of SEO work on your website. The Standard SEO Optimization Package includes:

4 Hours of Keyword Research:

• Research on 1 Keyword: Competitors, Search Rankings, Search Volumes, Search Competitiveness, and Backlinks.

15 Hours of On-Page SEO Work:

• Adding all appropriate Meta Tags: Titles, Descriptions, Structured Data, and Headers
• Creating/editing text on pages to fit target Keywords
• Adding internal page linking with relevant A Tags, checking for broken links, duplicate content, and proper 301 redirects.
• Image size optimization for site speed on each page, renaming images on page, adding alt text, adding image descriptions in meta.
• Editing URL’s to include relevant keywords, and installing HTTPS
• Creating Robots.txt and Sitemap.xml documents
• Setup and Submitting to Google Search Console – to ensure that all pages, text, images, and sitemaps are submitted

9 Hours of Off-Page SEO Work:

• Submitting to global directories: DMOZ, Best of The Web, Better Business Bureau,etc.
• Submitting to local directories: Google MyBusiness, Bing Places, 411, YP, Apple Maps, MapQuest, Yelp, Angies List, Local, Yahoo Local, Manta, Chamber of Commerce, Hot Frog, and others
• Submitting to industry specific directories: 5+ industry specific directories
• Editing Social Pages & linking to website: Facebook, Linkedin Company Directory, Twitter, FourSquare and adding Bit.ly (or similar link shortener) for social

Although it’s not talked about often, most successful ongoing SEO plans come down to journalism and public relations. The most consistent way to rank for a keyword is to produce content that discusses and explores a keyword. There are many ways to do this, not limited to writing content weekly.

Ongoing SEO involves developing a monthly strategy for producing content OR building links back to the site, this package includes 10 hours of SEO Services per month, which is often broken down into:

7 Hours of Article/Content Creation

• Writing two high-quality 500 word articles OR one 1000 word article on branded keyword content
• Creating social media teasers, material, and assets for sharing

3 hours of Article Submission/Outreach

• Submitting articles to news publications/magazines & publishers
• Contacting and working with industry bloggers to produce shared content
• Looking for opportunities for mentions on government, educational, industry specific blogs.