BACK
Work
with
with
Atlas Logistics
Branding
Moving everything. Everywhere.
Year
2024
Industries
Transportation
Technology
Deliverables
Branding
Web Design
Digital Ads
Project Overview
A Versatile Reliable Logistics Brand
When we envisioned the Atlas Logistics brand, our goal was to create a robust and versatile visual identity capable of adapting seamlessly to a wide range of applications, from shipping containers to stationery. In essence, we aimed to develop a brand that embodies innovation and reliability, reflecting a company designed to operate at the cutting edge of the industry.
Opportunity
An illustrated signature wordmark can position Atlas Logistics as an accessible and innovative transportation leader "For All", complemented by a tagline that encapsulates the company's mission, "Moving Everything, Everywhere."
Solution
Color and stripes as signature visual identifiers.
The brand will feature extensive signage and numerous small labels, primarily displaying barcodes and text. To ensure clear brand recognition even when the logo is absent, we incorporated an additional key visual element into the identity. The blue and yellow stripes effectively serve as the main identifier, providing a distinctive and consistent brand presence.
