BACK
Work
with
with
Claribase
Rebrand
Rebranding a world-class Airtable consulting firm
Year
2023
Industries
Technology
Consulting
Professional Services
Deliverables
Visual Identity
Brand Application
Brand Naming
Project Overview
Bringing clarity to your data.
After four years of remarkable success, Claribase rebranded to better reflect its more established client base and insight driven approach to Airtable database design. Quarter collaborated with the Claribase team over three weeks, conducting a series of branding and naming workshops; exploring core values and developing a new visual identity for the organization.
Opportunity
At the conclusion of the naming and brand strategy workshops, the themes of "driving clarity through insight" emerged as central to the brand’s identity.
Solution
A new name, logo, and visual language for Claribase
The new brand incorporated many new visual elements, including a light-inspired color treatment. Across all assets, the logo illuminates pages with varying colors, and is complemented by gradient-based illustrations that evoke a strong digital-first feel.
