BACK
Work
with
with
Dabble
Branding
Collaborative All The Way.
Year
2023
Industries
Services
Technology
Deliverables
Branding
Web Design
Print
Stationary
Project Overview
Collaboration as the corner stone of everything Dabble builds.
Dabble communication strategy is an extremely engaging one that involves storytelling and community culture. The visual language needs to be dynamic in the sense that it can always renew itself without compromising coherence and consistency for brand recognition.
Opportunity
Dabble can differentiate itself in the competitive app development market by embracing its collaborative and visual culture. The team already uses digital handwriting and hand-drawn drafting internally to collaborate and communicate ideas. We just needed to highlight that in the visual identity!
Solution
Signature brand color, engaging drawings and dynamic logo treatment.
Dabble visual language is a nonconformist one, exactly like Dabble team. Instead of relying on a traditional untouchable logo design, we used the same elements in the logo to create multiple signature drawings that can be used for brand recognition beside the logo , along with a very limited color palette and a signature drawing style, the visual language became both dynamic for creativity and consistent for recognition.
