BACK
Work
with
with
Financial Modeling Institute
Ads
Creating scalability for a world class financial modeling accreditation.
Year
2020
Industries
Finance
Education
Deliverables
Facebook Ads
Instagram Ads
LinkedIn Ads
Project Overview
The Financial Modeling Institute (FMI) launched a social advertising campaign to promote its financial modeling accreditation programs.
The campaign aimed to raise awareness of FMI’s certifications, attract finance and accounting professionals, and drive enrollments in their accreditation programs.
Opportunity
With the growing importance of financial modeling in various sectors, FMI identified an opportunity to enhance its visibility and attract professionals seeking to distinguish their skills and elevate their careers.
The goal was to utilize social media platforms to effectively reach a targeted audience of finance and accounting professionals and highlight the benefits of FMI’s accreditation programs.
Solution
We developed a comprehensive social advertising campaign for FMI.
The campaign focused on LinkedIn, Facebook, and Instagram, and ad content that highlighted the value of FMI's financial modeling accreditation. This included success stories, testimonials, and the benefits of certification. Targeted advertising strategies were employed to reach finance and accounting professionals based on demographics, job titles, industries, and interests.
