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Work
with
with
Ionic Renewal
Branding
Branding for an emerging Canadian tech company
Year
2024
Industries
Technology
Manuacturing
Recreation
Deliverables
Logo Design
Branding
Web Development
Project Overview
Building an adaptive, technology-driven brand in the wellness industry.
The Ionic Renewal brand identity was crafted to communicate the company’s research-driven mission while positioning Ionic Renewal as a trusted innovator and manufacturer in the health and wellness space.
Opportunity
We focused on the concept of R&D and the creation of innovative new forms. By drawing inspiration from nature-inspired human objects and spaces, the brand could effectively reflect values of trust, quality, and innovation, while also setting the stage for the future release of new technologies and products.
Solution
Generative logo design and grid system
We developed a grid-based graphic design system that emphasizes the idea of rearranging parts to innovate new forms. The design system uses a singular shape (a quarter of a circle) repeated in different rotations on a 4X4 grid.
