BACK
Work
with
with
LinkHR
SEO
Refactoring a HR website for SEO improvements
Year
2024
Industries
Human Resources
Professional Services
Deliverables
SEO Strategy
Copywriting
Web Development
Project Overview
Regaining SEO Presence for a Markham based HR Company
In 2022, LinkHR, a human resources consulting firm, updated and overhauled their website to enhance user experience and modernize their online presence. However, the new site experienced a temporary decline in search engine rankings. Our project involved a complete refactoring of website content to regain and improve SEO performance and search engine visibility.
Opportunity
The goal was to analyze the current site, identify SEO gaps, and implement a comprehensive content refactoring strategy to restore and enhance their search engine performance.
Solution
A full refactoring of the content and information architecture of the website
We conducted a detailed SEO content refactoring project for LinkHR, which included an in-depth audit to identify issues and opportunities related to keyword usage, meta tags, content structure, and backlink profile. We developed a targeted keyword strategy aligned with LinkHR’s services and industry trends and optimized the site’s meta descriptions, headers, and on-page content. Additionally, we implemented a robust internal linking structure and continuously monitored SEO performance using tools like Google Analytics and Search Console to make data-driven improvements.
