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Work
with
with
Mariner's Pier
Emails
Luxury awaits at Orillia's waterfront
Year
2023
Industries
Real Estate
Developmet
Deliverables
Marketing Campaign
CRM Database
Email Templates
Project Overview
Launched during COVID, the Mariner's Pier email campaign was a critical aspect of the project's sales strategy.
Due to COVID restrictions, the email campaign bore significant responsibility in generating excitement for the upcoming launch, as buyers couldn’t visit a sales office or interact with the development team directly.
Opportunity
Because of strong planning, we were able to present the campaign's story at a cadence that peaked at the development's launch. We invested significant effort into creating a narrative that would build anticipation as the launch approached.
Solution
All 42 townhouse units were sold within the first two weeks of the launch.
We pinpointed a group of highly interested clients and then engaged them with relevant content to help them gain more insight into the project and remain informed about its progress.
