BACK
Work
with
with
More at Home
Branding
More everything at home.
Year
2024
Industries
Design & Architecture
Development
Construction
Deliverables
Branding
Email Marketing
Digital Ads
Project Overview
Panorama Milton's second release of townhomes.
We collaborated with Royal Park Homes to launch Panorama Milton’s spring campaign, targeting a new market. Aiming to navigate increased competition, we focused on highlighting the development’s unique selling points and features to ensure a successful launch.
Opportunity
With the expansion of the Panorama Milton development, the "More at Home" campaign presented an opportunity to redefine and communicate the development's lifestyle offerings to a new target market.
Solution
Developing key story points and differentiators.
We developed a lifestyle-driven brand identity designed to resonate with prospective buyers. The campaign strategy centered on highlighting these lifestyle elements, creating an emotional narrative that connected with the target market. This integrated approach spanned across the website, branding, digital ads, and event spaces, effectively conveying a story that better aligned with the values and aspirations of the desired audience.
