BACK
Work
with
with
More at Home
Social Rebrand
Family, Nature, Space, Opportunity, & Growth.
Year
2024
Industries
Development
Real Estate
Construction
Deliverables
Social Media Branding
Project Overview
The "More at Home" campaign needed a social media strategy to bring the story of the development to life.
Prior to the More at Home campaign launch, very little had been shared about the upcoming release of new townhomes. This campaign opened the opportunity to tell the story of the lifestyle of the community and location.
Opportunity
The campaign presented an opportunity to create a narrative around the development’s lifestyle offerings, focusing on engaging potential buyers and building excitement as the new phase was unveiled.
Solution
Quarter crafted a series of image, video, and advertising posts that were aligned with the campaign’s lifestyle pillars. This content was strategically scheduled leading up to the project’s official launch, ensuring consistent engagement and a strong online presence.
