BACK
Work
with
with
Panorama Milton
Ads
There's More at Home at Panorama
Year
2024
Industries
Construction
Development
Deliverables
Facebook Ads
Instagram Ads
Google Ads
Project Overview
A 3 month long PPC and advertising campaign aimed at positioning, promoting, and attracting buyers for a new residential development in Milton.
The Panorama Milton team sought an ad campaign to introduce and promote the new release of their townhomes. The campaign was primarily run on Facebook and Instagram, targeting the specific market segments identified as potential buyers for the development.
Opportunity
The new release provided an opportunity to shape the narrative of the development, and strategically introduce the next phase of townhomes to the market. We collaborated closely with rendering and architecture firms to build ad formats based around the upcoming stream of assets, crafting a progressive story of the development.
Solution
A comprehensive PPC and advertising campaign
We designed an incremental ad campaign where ad formats and assets were rotated every two weeks to keep the campaign fresh and engaging. This approach ensured that the marketing content remained current, visually compelling, and consistently engaging for the target audience. The result was a highly effective campaign that successfully generated interest and promoted the new townhomes, fully aligning with the project's overarching marketing objectives.
