BACK
Work
with
with
Panorama Milton
Emails
Narative storytelling for a new Milton development.
Year
2024
Industries
Real Estate
Construction
Development
Deliverables
Campaign
Messaging
Email Marketing
Project Overview
Crafting a narrative led email campaign for townhouses in the heart of nature.
We worked with the Panorama team to develop five lifestyle messaging pillars that a branding campaign could be built around; Family, Nature, Space, Opportunity, & Growth.
Opportunity
We had the opportunity to re-develop the Panorama community narrative, and build a brand that better resonated with their family focused target market.
Solution
New messaging pillars & 25 branded emails.
Through a series of workshops, we crafted new messaging pillars that reinforced the existing brand narrative and aligned the development to its new target market. These insights were then incorporated into 25 branded emails that were delivered over three months of the campaign.
The Panorama Milton Townhomes Spring Release Campaign
