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Work
with
with
Perma
Branding
Your flower of wellness
Year
2023
Industries
Goods
Health
Recreation
Deliverables
Brand Design
Brand Applications
Print
Project Overview
A chain of pharmacies with a calming in-store ambiance
The goal was to establish a modern and inviting brand identity that stands out in the medical and pharmaceutical industry, aligning with the brand’s commitment to providing a soothing, home-like self-care experience.
Opportunity
Refreshing Perma's brand image with contemporary calming look, distinguishing Perma from traditional pharmacy chains.
Solution
A signature mark for an exceptional in-store experience
Perma aims to disrupt the pharmacutical retail experienece by combining the professionalism and reliability of a traditional pharmacy with a contemporary, warm, inviting atmosphere that promotes relaxation and self-care. The flower-shaped icon and the use of a dark green background are central to marking this memorable and distinctive in-store experience.
