BACK
Work
with
with
Purdon Family Law
Branding
Humanism and connection in law.
Year
2024
Industries
Law
Mediation
Deliverables
Branding
Web Development
Project Overview
Emphasizing human connection in the legal field.
We set off to differentiate Purdon Family Law and Mediation from classic law firms, by creating a brand that offered an unfiltered, honest, and kind look into family dynamics and divorce.
Opportunity
The challenge was to create a brand that broke away from typical legal imagery and focused on real, emotive moments (good and bad) of connection, family, and day-to-day life.
Solution
A minimalist brand identity, emotive videography, and modern typography.
We crafted a new brand identity for Purdon Family Law and Mediation using clean typography and a color palette focused on readability. The visual storytelling highlighted the human side of legal practice, while the sales and web copy maintained clarity and professionalism.
