BACK
Work
with
with
Royalpark Homes
Social Media
Traditional Builder, Traditional Values
Year
2023
Industries
Construction
Development
Deliverables
Social Media Branding
Social Media Management
Project Overview
Royalpark Homes approached us with a desire to increase the leverage of their social media presence.
They hoped to use their platforms to communicate development launches to their following, establish a consistent look and feel across their platforms, and produce more engaging (video/animated) content.
Opportunity
Royalpark Homes occupies a unique position in the Toronto/GTA development market as a medium-sized developer with deep community recognition.
Known for being a traditional, trustworthy, and reliable high-quality builder, their brand has a strong foundation built over 40 years. However, their digital marketing and branding efforts on their primary brand had been minimal, and they hoped to implement a more regular posting schedule.
Challenge
We undertook a comprehensive analysis of their existing social media presence and branding.
Our solution included creating a cohesive visual identity for all social media platforms, ensuring consistency in colors, typography, and imagery. We developed a content calendar to establish a regular posting schedule, featuring a mix of project updates, customer testimonials, and behind-the-scenes content to engage their audience and highlight their expertise and quality.
Solution
Social Media Management & Posting 3 times/week
The regular posting schedule increased engagement with their audience and helped to reinforce their reputation as a reliable and high-quality builder. The cohesive look and feel across their social media platforms enhanced brand recognition and trust, ultimately supporting their market position and growth.
