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Work
with
with
Marquee Group
Ads
Launching a new self study platform
Year
2020
Industries
Finance
Education
Technology
Deliverables
Great Results
Exceptional Value
Project Overview
Launching a New Self-Study Platform and Flagship Financial Modeling Course
The Marquee Group sought a strategic partner to assist in developing a comprehensive ad campaign aimed at launching their new self-study website and promoting their flagship financial modeling course. With their established reputation in banking and finance education, the objective was to leverage this strong brand foundation to generate significant interest and drive enrollments in their online offerings.
Opportunity
As a leader in financial modeling education, Marquee Group had a strong brand name to leverage. Our campaign's focus was on maximizing the impact of brand recognition while showcasing key elements from the online courses to attract potential students.
Solution
A targeted digital PPC and display advertising campaign for the launch of Marqueepedia.
The campaign was rolled out across multiple platforms, including Facebook, Instagram, LinkedIn, Google Display, and prominent media outlets such as Toronto Life and the Toronto Star. We designed eye-catching display ads that effectively communicated the benefits of Marquee's courses, and created targeted PPC campaigns on platforms like Google Ads and social media channels to reach potential learners based on demographics, interests, and search behaviors.
