BACK
Work
with
with
Training the Street
Social Media
Building a social presence that lives up to our client's brand.
Year
2023
Industries
Finance
Education
Deliverables
Social Media Management
Project Overview
Elevating the social presence of an established finance brand.
Although Training the Street was regularly promoting their courses across a variety of social platforms, they hoped for a partner that could develop a consistent look, professional presence, and bring a unifying voice, brand look, and a consistent posting schedule across their social media platforms.
Opportunity
Training the Street is one of the banking and finance industry's largest training companies, and have a deep and respected reputation.
Our opportunity lied in enhancing their social media platforms to reflect their esteemed position in the market and attract a wider audience.
Solution
We developed a new social visual identity and a 5 day/week posting schedule.
We collaborated closely with TSS to ensure consistency in colors, typography, and imagery to previous brand assets. Additionally, we created a content calendar to maintain a regular posting schedule, featuring engaging and professional visuals and took advantage of their deep collection of high quality finance content.
