Digital Ads and Analytics

Ad campaigns that are more than CPC.

We’ll work with your internal marketing team to develop real process, insight, and strategy into your ad delivery, management, and campaigning.

Approach

Our team of experts utilizes advanced analytics to track performance, optimize ad spend, and ensure your campaigns deliver maximum ROI.

Our Process

Our digital ads and analytics process starts by setting clear campaign objectives, defining goals, KPIs, and tracking methods. We then conduct in-depth research on target segments, platform selection, budget allocation, and creative ad strategy.

01

Objective Setting​

Scope & Requirements Documents​

Campaign Goals​

Baselines

KPI’s​

Tracking​

02

Research​

Coding & Template Development​

Segments​

Demographics​

Behaviours​

CPC​

03

Campaign Development​

Launch, Testing & Optimization

Platforms​

Budget​

Phases​

Ad Strategy Development​

Ad Creative​

Bid Strategy​

04

Landing Page Optimization

Optimization & Maintenance

Tracking Pixels​

CTA Optimization​

Site Speed​

Mobile Friendliness​

05

Campaign Management​

Optimization & Maintenance

Reporting

KPI’s and Outcomes

Insights & Recommendations