Digital Ads and Analytics

Ad campaigns that are more than CPC.

We’ll work with your internal marketing team to develop real process, insight, and strategy into your ad delivery, management, and campaigning.

Approach

Our team of experts utilizes advanced analytics to track performance, optimize ad spend, and ensure your campaigns deliver maximum ROI.

Our Process

Our digital ads and analytics process starts by setting clear campaign objectives, defining goals, KPIs, and tracking methods. We then conduct in-depth research on target segments, platform selection, budget allocation, and creative ad strategy.

01

Objective Setting​

Scope & Requirements Documents

Campaign Goals​

Baselines

KPI’s​

Tracking​

02

Research​

Keyword, Competitive, and Campaign Research

Keywords

Segments​

Demographics​

Behaviours​

CPC​

Competition

03

Campaign Development​

Launch, Testing & Optimization

Platforms​

Budget​

Phases​

Ad Strategy Development​

Ad Creative​

Bid Strategy​

04

Landing Page Optimization

Design & CRO

Sales Copy/Design

CRO

Tracking Pixels/Conversion Events

Site Speed​

Mobile Friendliness​

05

Campaign Management​

Ongoing Optimization

Reporting

KPI’s and Outcomes

Insights & Recommendations